EXCERPT FROM THE STUDY
Eliaz & Spiegler (2008) on their own, presented a model of competitive marketing based on the notion that consumers are boundedly rational, and that firms use marketing tactics in an attempt to influence consumers’ decision process. The standard model of consumer behaviour, they claimed, assumes that consumers apply well-defined preferences to perfectly perceive set of available alternatives. They retained assumption that consumers have stable preferences, but relaxed the assumptions that they have a perfect perception of what is relevant for their consumption problem, thus allowing firms to manipulate that perception.
ABSTRACT
The focus of this study is to examine fiscal autonomy and service delivery in Nigeria local go...
Abstract
This study was carried out on cross ventilation in public building in Jos metropolis. It was the aim of the stu...
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The study titled “impact of marketing research activities on the financial service and delivery in Nigeria ba...
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The study assessed the effects of interactive techniques on the performance of students in English language in senior secondary...
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This research examines the Role of Manager in Small Scale Business Organization with special reference to Top P...
Statement of the Problem
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Background to the Study
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